Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Gebundene Ausgabe) von W. Chan Kim, Renee Mauborgne   Synopsis: Winning by not competing: a fresh approach to strategy. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves - which the authors call "value innovation" - create powerful leaps in value that often render rivals obsolete for more than a decade. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. Rezensionen ansehen...   Angebote zu  Blue ,  Ocean ,  Strategy  ab 1 Euro! Siehe auch folgende Artikel: Good to Great. Why Some Companies Make the Leap... and Others Don't von James Collins Change Your Questions, Change Your Life: 7 Powerful Tools for Life and Work von Marilee G. Adams Hardball: Are You Playing to Play or Playing to Win? von George Stalk The Innovator's Dilemma (Harperbusiness Essentials) von Clayton M. Christensen Mehr zu  Strategy & Competition,  Popular Economics,  Business & Investing,  Management,  Marketing,  Strategy Planning,  Investing,  Management,  Systems & Planning,  Marketing Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)